ASICS ‘Anima Sana ICorpore Sano’ or a Sound Mind in a Sound Body. The founder, Kihachiro Onitsuka recognised that sport had the power to uplift people’s minds in post-war Japan. And so, he dedicated his life, and the company, to helping both individuals and societies improve their wellbeing through sport. Since then, ASICS has researched, created and tested millions of pairs of shoes with one goal in mind: to uplift the world through sport.​