CATEGORIES
BRANDS

HOPE

Founded in Stockholm in 2001, HOPE stood out from the romantic styles that characterized women’s fashion at the time. The brand quickly became a go-to favorite of the Swedish fashion establishment with its clean, cool looks and nods to classic menswear and utility pieces. All the garments are labelled with both men’s and women’s sizes to encourage the customers to explore the full assortment, rather than just one department.