There’s no doubt that Stüssy is one of the world’s greatest streetwear brands of all time. The Californian brand, founded by Shawn Stüssy in 1979, was initially a shop that sold surfboards crafted by the founder. There were no real financial goals, and Shawn simply wanted to share his passion for surfing with people. The popularity of Stüssy skyrocketed during the 80s and 90s as it presented itself as a common ground for self-expression and minimalism. It aptly positioned itself with the zeitgeist and was rewarded with resounding success.